Shocker! New RIM CEO targets existing BlackBerry users for upgrades

Shocker! New RIM CEO targets existing BlackBerry users for upgrades All of new RIM CEO Thorsten Heins’ fresh ideas will apparently still be revealed to the company’s board in a number of weeks, but he’s already dropped some gems in interviews with the Wall Street Journal and Reuters (update: and Bloomberg). First item at the agenda? Getting current users upgraded to the most recent and greatest BlackBerry hardware. Citing internal statistics that indicate 80- to 90- percent of the company’s customer base aren’t running BlackBerry 7 hardware yet, it’ll work closely with US carriers to advertise upgrades until the recent BB10 devices hit later this year. There is no word on what the carrier deals include, but he hinted at device or preloaded app bundles. He also promised an LTE version of the PlayBook would arrive this spring, with LTE connected handsets also planned for the BlackBerry 10 lineup. Is that enough to show around RIM’s fortunes inside the US, where he acknowledged the corporate is “a turnaround candidate”? We’ll discover, but as obvious because the ought to placate the already BBM-addicted might be, execution of the plan is everything.

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